Nice introduction to the work of an ethnographer in a large company: have a look at this short film about Genevieve Bells and her work at Intel
Une introduction au design thinking
A l’origine de la girolle pour Tête de Moine ou du café encapsulé inventé par Nespresso, le «design thinking» allie efficacité et esthétisme dans un élan qui promet de révolutionner l’avenir industriel. Explications par Xavier Comtesse, directeur romand d’Avenir Suisse
When we start a project, we could be tempted to run to the field to start our observations and interviews. But there is a risk to be too fast, namely « shooting next to the target » as one will not have thought through the project goals, what is at stake, etc.
Therefore, we advise to take a couple of hours to write down a project concept. Here is how it could look like.
Recruiting is NEVER easy! Here is an example of a recruitment letter we have used for one of our projects