How to write hypothesis – the 7 stepstones method

Posted on 1, January 2014

in Category Notre livre


We have developed a method to facilitate the writing of hypothesis behind an ethnographic research.

In order to be able to integrate a new product into their daily life, people need to go through 7 steps. Read more about our 7 step stone methods (in French)

We infer hypothesis about the future usage of a product/service by thinking for each of these seven steps what will help or hinder a potential customer to use the product/service.

Here is the template to do this exercise